Creating a buzz around a new software update while promoting new sign ups
Ardan International needed to showcase the innovative features of their app, which were ahead of industry standards, to both inform existing clients and attract a broader audience.
To achieve this, they sought to create engaging content that highlighted these advancements. Our solution was a comprehensive global campaign that included HTML ads and a captivating campaign video using a mix of footage and 3D animations.
The video not only effectively communicated the benefits of the new features but also became a viral sensation, amassing over 1 million views on YouTube. This widespread exposure significantly boosted the app's visibility and led to a substantial increase in sign-ups for the new system.